![]() ![]() Specialized S-Works Aethos Dura-Ace Di2.Specialized S-Works Aethos Founder's Edition.The only downside to joining the Aethos gang is the entry fee, with prices starting at $5,500 / £5,500 for a complete bike, and rising to $14,500 / £13,000 for the S-Works Founders Edition model. So it's fun, fast, lightweight, nimble and painfully beautiful. It's available as a range-topping S-Works model layered with FACT 12r carbon, or the slightly less expensive FACT 10r layup standard model. It takes things back to basics, with its round tubes and traditional frame shape, but integrates modern technologies to create a 6.1kg superbike that's confident, nimble and down right fun to ride. The Aethos is all about the pure joy of riding a bike. It's as if Specialized had predicted our thoughts, because just a few months later, the Aethos was born, encompassing everything that we loved about the Tarmac heritage and magnifying it tenfold. When the Tarmac SL7 launched, our overriding feeling was that the bike had lost some of the Tarmac's much-adored DNA and personality in the pursuit of racing speed. After initially selling imported Italian components, founder Mike Sinyard began producing Specialized’s own parts before turning its focus to bicycles in 1981 with the Sequoia and Allez models: monikers that have become synonymous with the brand and remain in existence today. As an example, the latest Tarmac SL7 was developed in conjunction with Kasper Asgreen and Zdenek Stybar of Deceuninck-QuickStep, shaping the design of the bike almost two years ahead of its launch.Īs a brand, Specialized has become a significant force in the industry since bursting onto the scene in 1974. ![]() These top pro teams play a vital role, not only in a marketing sense but also in terms of stress-testing the equipment to continually improve the recipe with pro rider insight and feedback. With a sponsorship of three of the biggest professional teams in the world, in Bora-Hansgrohe, SD-Worx, and Deceuninck-QuickStep, Specialized road bikes are commonly ridden to WorldTour victory. In fact, a number of Specialized road bikes have been awarded five-star reviews from our tech team, and the brand regularly features in our guides, such as the best road bikes, best gravel bikes, and best aero road bikes. ![]()
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